Good enough to be great

By focusing on only a few core features in the first version, you are forced to find the true essence and value of the product.


Systems are dynamic, so existing models may not be relevant given different context.

Answering the right question

Can you redesign youth centres? We were once asked. No we replied, we first need to understand the problem to know what needs to be designed. Reframing the opportunity is vital to make sure people real needs are met. Instead we asked ‘what supports young people to have a flourishing adolescence?’ The design process starts by framing the problem or opportunity.
— Hilary Cottam

Knowing your customers

Understanding the thing to build. Some useful reminders from Hiten:

When you only have a vague idea of the problem you’re trying to solve, don’t skip a step by thinking about the technology you could build. Identify the existing solutions that people in your space are using—then dig deeper into how they’re being used.
The biggest opportunities for your product rarely have to do with how much better, faster, or more innovative your product is. By researching and really understanding all of the different use cases for competing products, you start to figure out which customer needs the competition is failing to serve. 
— Hiten Shah